Social bookmarking is a way for internet users to store, classify, share, and search Internet bookmarks. In 2005 and 2006, social bookmarking sites, such as del.icio.us, Diigo, Furl, Ma.gnolia, Netvouz, and StumbleUpon became popular. Sites like reddit, Digg, Newsvine, and the new Netscape portal apply social bookmarking to news items. In 2007, IBM announced plans to enter the social software market.
There are a variety of ways to use bookmarks to improve your overall site popularity. What I personally like about social bookmarks is that it’s easy to do and very similar to other optimization methods I use. The way it works is as follows: A user registers for a social bookmarking site. Once they have an account, they browse the internet. When the individual identifies a webpage or piece of content they want to share with others, they bookmark it. Once that content is bookmarked, the bookmark site keeps a record of the bookmark and waits to see if others bookmark the same content or website.
When others bookmark or vote for the same content, that content increases in popularity and the social book marking site ranks it higher than other content on their site. Some of these bookmark sites also let you see the bookmarks of others. That’s what makes it a “social” bookmark. Not only is the general web populace rating Internet content collectively, but they can also see what others are book marking.
What’s even better is that you can use a site like Social Poster (free) found at http://socialposter.com/generator.php to post multiple bookmarks from one location. You will need to register for each of these sites, but once you do the submission process is simple.
After book marking your home page on each of these sites, consider book marking specific content of channel level pages of your site. Creating deep links into your site can enhance your overall Google rankings. And of course, make sure to use the proper link text in your site title and description.
One final word on social bookmarking. Now that you know how to bookmark your site, the next logical step is to make it easy for others to bookmark your site. To do this, simply add a Social Bookmark applet (free) to your site by visiting AddThis.com. They offer a small piece of Javascript you can add to your site in the form of a button.
When users click on the Bookmark button, they can select their specific book marking tool and book mark your content. This makes the process of book marking simple and easy to do.n its own terms.
The Author:
Michael Fleischner is a Marketing Expert with more than 12 years of marketing experience. He has appeared on the TODAY Show, Bloomberg Radio, and Other major media.
Tuesday, August 28, 2007
Friday, August 24, 2007
Press Release Tips
Text
You can enter a maximum of 10000 K of text per press release, with a Headline up to 80 long. A Subtitle is optional but highly recommended. Please note that HTML is not allowed. To create live links to external sites or services, please see below. Including HTML in your release may prevent it from being publshed.
Links
Links will be added automatically by our system. Insert your links as simple text and not as HTML. For example, a link like "http://www.prfocus.com" will be automatically rendered as http://www.prfocus.com when the press release is published.
Content
Please see Press Release Tips for suggestions on writing style and basic formatting.
Follow these tips and you'll learn how to create a press release with real sizzle!
1. Think like a reporter. The target audience for your press release is the reporter. And reporters don't care about the success of your business. They only care about whether your press release will make a good news story.
The more passionate you are about your business, the harder it will be for you to understand one critical fact: Your business itself is not news. And if you aren't news, you have to create some news before you can even think about interesting the media.
You're going to sell pasta? No news. Homemade pasta and imported sauces? Better, but you can get those at three other places in town. So instead of yet another "Grand Opening," you'll cook dozens of pasta shapes and sauces from different countries and invite local food writers, restaurateurs and politicians. To top it off, you'll call your event "International Pasta Day," connect it with the current craze for organic foods, and throw it open to the public. Now that's news.
2. Write like a reporter. That means you write the way reporters write news articles. Don't use I, we or you, except within interview quotes. Avoid fancy fonts or quirky formatting, and don't change fonts within the body text.
3. Make the headline count. Would you be reading this article now if it had been entitled "Yet Another Article"? Seems unlikely.
Your headline is the bait for your pressrelease. If it's just ho-hum or, worse, nonexistent, it won't matter how riveting the rest of the text is because it will never get read.
Pare all unnecessary words from your headline until it's packed with your most exciting news. Try imagining it on the cover of your town newspaper--if it feels out of place, keep working on it until it doesn't.
Capitalize the first letter of all major words, or use all caps. If the headline runs longer than two lines, don't hesitate to divide it into a headline and a subhead.
"Announcing Grand Opening of New Store" is a dreadful headline because it says nothing about what makes you different from last week's 10 other grand openings. But "Seattle Invited to Take a Bite of International Pasta Day" should have reporters scrambling to call you for interviews.
4. Catch 'em early. You'll often hear that the first paragraph is where you should cover the "five Ws and an H": who, what, when, where, why and how. In reality, trying to jam all this into one paragraph can bury your news under a mountain of information.
Keep the first paragraph short with no more than 30 words summarizing the most interesting aspect of your story. Don't be afraid to take two or even three paragraphs to get to those five Ws and H. As long as the paragraphs are succinct, they'll pull the reader in deeper.
This isn't the place for your company boilerplate, your biography or your product list. Read the first two paragraphs of all the news stories in your local paper, and base your writing on those examples.
5. Don't sell anything. A press release is not a sales letter. You write both to push your business, but with a press release, you have to give the impression that you're out to inform, not to sell. Reporters will toss any press release that reads like a sales pitch.
Don't make promotional offers or use any phrasing that could be used in an ad. Beware of hyperbole (like "absolutely the best selection"). Stay away from hype-laden expressions like "breakthrough" and "state of the art." Don't run down your competitors or make exaggerated claims.
Don't capitalize or underline sentences within the body of the text. Try to avoid using exclamation points, and if you must use them, stick to only one. Never do this!!!!!
6. Be easy on the eyes. It's very tiring to the eye to read entire paragraphs in ALL CAPS or italics. Reporters will toss rather than slog through anything written this way.
Use a standard font in a size that's large enough to read easily (11 or 12 points). Align your lines to the left (don't justify), and make sure there's enough space between lines and paragraphs.
7. Watch your language. Triple-check your grammar, spelling and punctuation. Mistakes can destroy your credibility. Beware of words that sound or look similar, like their/they're/there or affect/effect. Remember, apostrophes are for possessives, not for multiples (pastas, not pasta's). If you're in any doubt of your language skills, find a proofreader.
8. Be accessible. Unless you've just discovered the cure for cancer, reporters won't make any extra effort to contact you. Include an e-mail address, a phone number and the hours when you can be reached, and put them where they're easy to spot.
9. If you are still in doubt, consider hiring a professional copywriter. Press releases are quite affordable even on the tightest budgets--especially considering that the publicity you get as a result of your press release can ultimately make or break your business.
You can enter a maximum of 10000 K of text per press release, with a Headline up to 80 long. A Subtitle is optional but highly recommended. Please note that HTML is not allowed. To create live links to external sites or services, please see below. Including HTML in your release may prevent it from being publshed.
Links
Links will be added automatically by our system. Insert your links as simple text and not as HTML. For example, a link like "http://www.prfocus.com" will be automatically rendered as http://www.prfocus.com when the press release is published.
Content
Please see Press Release Tips for suggestions on writing style and basic formatting.
Follow these tips and you'll learn how to create a press release with real sizzle!
1. Think like a reporter. The target audience for your press release is the reporter. And reporters don't care about the success of your business. They only care about whether your press release will make a good news story.
The more passionate you are about your business, the harder it will be for you to understand one critical fact: Your business itself is not news. And if you aren't news, you have to create some news before you can even think about interesting the media.
You're going to sell pasta? No news. Homemade pasta and imported sauces? Better, but you can get those at three other places in town. So instead of yet another "Grand Opening," you'll cook dozens of pasta shapes and sauces from different countries and invite local food writers, restaurateurs and politicians. To top it off, you'll call your event "International Pasta Day," connect it with the current craze for organic foods, and throw it open to the public. Now that's news.
2. Write like a reporter. That means you write the way reporters write news articles. Don't use I, we or you, except within interview quotes. Avoid fancy fonts or quirky formatting, and don't change fonts within the body text.
3. Make the headline count. Would you be reading this article now if it had been entitled "Yet Another Article"? Seems unlikely.
Your headline is the bait for your pressrelease. If it's just ho-hum or, worse, nonexistent, it won't matter how riveting the rest of the text is because it will never get read.
Pare all unnecessary words from your headline until it's packed with your most exciting news. Try imagining it on the cover of your town newspaper--if it feels out of place, keep working on it until it doesn't.
Capitalize the first letter of all major words, or use all caps. If the headline runs longer than two lines, don't hesitate to divide it into a headline and a subhead.
"Announcing Grand Opening of New Store" is a dreadful headline because it says nothing about what makes you different from last week's 10 other grand openings. But "Seattle Invited to Take a Bite of International Pasta Day" should have reporters scrambling to call you for interviews.
4. Catch 'em early. You'll often hear that the first paragraph is where you should cover the "five Ws and an H": who, what, when, where, why and how. In reality, trying to jam all this into one paragraph can bury your news under a mountain of information.
Keep the first paragraph short with no more than 30 words summarizing the most interesting aspect of your story. Don't be afraid to take two or even three paragraphs to get to those five Ws and H. As long as the paragraphs are succinct, they'll pull the reader in deeper.
This isn't the place for your company boilerplate, your biography or your product list. Read the first two paragraphs of all the news stories in your local paper, and base your writing on those examples.
5. Don't sell anything. A press release is not a sales letter. You write both to push your business, but with a press release, you have to give the impression that you're out to inform, not to sell. Reporters will toss any press release that reads like a sales pitch.
Don't make promotional offers or use any phrasing that could be used in an ad. Beware of hyperbole (like "absolutely the best selection"). Stay away from hype-laden expressions like "breakthrough" and "state of the art." Don't run down your competitors or make exaggerated claims.
Don't capitalize or underline sentences within the body of the text. Try to avoid using exclamation points, and if you must use them, stick to only one. Never do this!!!!!
6. Be easy on the eyes. It's very tiring to the eye to read entire paragraphs in ALL CAPS or italics. Reporters will toss rather than slog through anything written this way.
Use a standard font in a size that's large enough to read easily (11 or 12 points). Align your lines to the left (don't justify), and make sure there's enough space between lines and paragraphs.
7. Watch your language. Triple-check your grammar, spelling and punctuation. Mistakes can destroy your credibility. Beware of words that sound or look similar, like their/they're/there or affect/effect. Remember, apostrophes are for possessives, not for multiples (pastas, not pasta's). If you're in any doubt of your language skills, find a proofreader.
8. Be accessible. Unless you've just discovered the cure for cancer, reporters won't make any extra effort to contact you. Include an e-mail address, a phone number and the hours when you can be reached, and put them where they're easy to spot.
9. If you are still in doubt, consider hiring a professional copywriter. Press releases are quite affordable even on the tightest budgets--especially considering that the publicity you get as a result of your press release can ultimately make or break your business.
Wednesday, August 8, 2007
Can SEO companies guarantee rankings?
Can SEO companies guarantee rankings?
Some SEO (search engine optimization) companies guarantee that you get a special search engine position if you let them do the work for you. Actually, this is not possible. No company can guarantee search engine listings.
If a company makes such promises, take a closer look at the guarantee. The catch is often that the company selects the search terms. You'll be listed for obscure search terms that nobody searches for. If you have a unique company name or a unique product name, it's relatively easy to get high search engine rankings for that term.
Before paying a company to get high search engine rankings for you, try it yourself with IBP. You'll find out that you can get high search engine rankings for yourself.
The only way to get high search engine rankings and staying there is good web page content and playing by the rules.
By:Rasmita
Some SEO (search engine optimization) companies guarantee that you get a special search engine position if you let them do the work for you. Actually, this is not possible. No company can guarantee search engine listings.
If a company makes such promises, take a closer look at the guarantee. The catch is often that the company selects the search terms. You'll be listed for obscure search terms that nobody searches for. If you have a unique company name or a unique product name, it's relatively easy to get high search engine rankings for that term.
Before paying a company to get high search engine rankings for you, try it yourself with IBP. You'll find out that you can get high search engine rankings for yourself.
The only way to get high search engine rankings and staying there is good web page content and playing by the rules.
By:Rasmita
Web Site SEO Check List
Web Site SEO Check List
1. Research Good keywords
2. Sufficient page text – Too little text on a web page will cause Google to turn it into a supplemental page.
3. Original Page Text – Pages that are too similar to other pages on your site may be filtered out by the search engines.
4. Unique Page Title – Each page on your site should have a unique title based on the pages content and your most important keywords.
5. Unique Meta Description – Each page on your site should have a unique meta description based on the pages content and your most important keywords.
6. Unique Meta Keywords (doesn’t do much good, but it doesn’t hurt either) – Each page on your site should have a unique meta keywords based on the pages content and your most important keywords.
7. Keyword repetition in page text. Keywords and keyword variations should be used frequently on the page. Don’t get carried away, make sure the page is still comfortable for your visitors to read.
8. Keyword emphasis in page text – Use heading html tags and bold to tell the search engines what you think are the most important words on your page.
9. Keyword placement in page text – Be sure the first and last paragraphs on your page include your major keywords.
10. Alt tags – Search engines cannot read an image. Tell them what the picture is about. Don’t repeat the some keywords over and over, if you put the image there than it must relate to your content, tell the search engine about that relation.
Offsite SEO
1. Incoming links
o Directories - General directories have some value; however, try to find as many niche directories that are devoted to your industry as you can. We suggest though that you do not get too wrapped up in this form of link acquisition. We recommend a slow, steady rate in adding these links. Don't spam Google
o Article Submission – This is a good way to establish yourself as an “Authority” in your field, as well as create a steady stream of new relevant links (and Traffic) to your site.
o Press Releases – Find “News Worthy” events to write about your company and your website. This can give you a large burst of new visitors, although these will normally reduce over time. Some of the sites that use your release may keep it on their site, which will give you a good quality link back to your site. Most of the links that you get will be short term, which will not provide link value. It’s the traffic that makes this worth while
o Link Trades – The search engines are reducing the values of these trades. Be picky; only add trades from quality related sites. These trades often will send you regular visitors. If one of your visitors are going to leave your site (you don’t always have what they want!), why not send them to one of your “friends”.
o One-way links – These come in many forms. You may pay for some, often sites will give you a link if you just ask and your site would be valuable to their clients.
o Look for opportunities, some additional sources are:
Forums
Blog Comments
Review sites
Classified sites
Don’t spam these sites, if they give you the opportunity to write something and add your link, be sure to give them something back. Follow their rules and give quality thoughtful comments, reviews etc.
o Link Bait – This is a pretty new term. It means to add high quality content to your site that someone may want to link to.
2. Outgoing links - It has been suggested that Google uses the sites you link to in determining the subject of your site. Link to a few authority sites.
3. Statistics – Watch your Web Site statistics for trends. This will show you what is working in your SEO efforts and what is not. Statistics can also be used to see where people go when they visit your site. If people are leaving without visiting other pages, then you may have a problem with that page.
4. Web Master tools – There are many tools you can use to check the health of your web site.
5. Google provided tools – Google provides a number of webmaster tools to help you to see if there are errors in your site, what the most common words are in your site (ie what your site is about), what words are most frequently used in link text pointing to your site (once again, what your site is about)
http://www.topwebsitetips.com/SEOCheckList.aspx
1. Research Good keywords
2. Sufficient page text – Too little text on a web page will cause Google to turn it into a supplemental page.
3. Original Page Text – Pages that are too similar to other pages on your site may be filtered out by the search engines.
4. Unique Page Title – Each page on your site should have a unique title based on the pages content and your most important keywords.
5. Unique Meta Description – Each page on your site should have a unique meta description based on the pages content and your most important keywords.
6. Unique Meta Keywords (doesn’t do much good, but it doesn’t hurt either) – Each page on your site should have a unique meta keywords based on the pages content and your most important keywords.
7. Keyword repetition in page text. Keywords and keyword variations should be used frequently on the page. Don’t get carried away, make sure the page is still comfortable for your visitors to read.
8. Keyword emphasis in page text – Use heading html tags and bold to tell the search engines what you think are the most important words on your page.
9. Keyword placement in page text – Be sure the first and last paragraphs on your page include your major keywords.
10. Alt tags – Search engines cannot read an image. Tell them what the picture is about. Don’t repeat the some keywords over and over, if you put the image there than it must relate to your content, tell the search engine about that relation.
Offsite SEO
1. Incoming links
o Directories - General directories have some value; however, try to find as many niche directories that are devoted to your industry as you can. We suggest though that you do not get too wrapped up in this form of link acquisition. We recommend a slow, steady rate in adding these links. Don't spam Google
o Article Submission – This is a good way to establish yourself as an “Authority” in your field, as well as create a steady stream of new relevant links (and Traffic) to your site.
o Press Releases – Find “News Worthy” events to write about your company and your website. This can give you a large burst of new visitors, although these will normally reduce over time. Some of the sites that use your release may keep it on their site, which will give you a good quality link back to your site. Most of the links that you get will be short term, which will not provide link value. It’s the traffic that makes this worth while
o Link Trades – The search engines are reducing the values of these trades. Be picky; only add trades from quality related sites. These trades often will send you regular visitors. If one of your visitors are going to leave your site (you don’t always have what they want!), why not send them to one of your “friends”.
o One-way links – These come in many forms. You may pay for some, often sites will give you a link if you just ask and your site would be valuable to their clients.
o Look for opportunities, some additional sources are:
Forums
Blog Comments
Review sites
Classified sites
Don’t spam these sites, if they give you the opportunity to write something and add your link, be sure to give them something back. Follow their rules and give quality thoughtful comments, reviews etc.
o Link Bait – This is a pretty new term. It means to add high quality content to your site that someone may want to link to.
2. Outgoing links - It has been suggested that Google uses the sites you link to in determining the subject of your site. Link to a few authority sites.
3. Statistics – Watch your Web Site statistics for trends. This will show you what is working in your SEO efforts and what is not. Statistics can also be used to see where people go when they visit your site. If people are leaving without visiting other pages, then you may have a problem with that page.
4. Web Master tools – There are many tools you can use to check the health of your web site.
5. Google provided tools – Google provides a number of webmaster tools to help you to see if there are errors in your site, what the most common words are in your site (ie what your site is about), what words are most frequently used in link text pointing to your site (once again, what your site is about)
http://www.topwebsitetips.com/SEOCheckList.aspx
Website Analysis
1. Keywords analysis
2. Title Analysis
3. Description Analysis
4. Content Analysis
5. Robot.txt Analysis
6. Website Speed Analysis
7. Alt Tags Analysis
8. Links with Similar keywords analysis
9. Backlinks Analysis
10. Index Pages Analysis
11. Active content Analysis
12. Similar pages Analysis
13. Competetors Websites Analysis
14. Visitor's behaviour analysis
15. Result and referrals analysis
Result Analysis
After execution all our efforts, we will analyse result.
In results analysis some factors are important
1. Algorithm of search engines.
2. What is our position?
3. who is our competitor?
4. Content of our website.
5. Keyword density.
6. Meta tags and backlinks.
7. Java Script & Flash .
8. Browsing Time optimization
9. Image and Anchor Text Optimization.
10. Links Strategy and linked websites analysis.
http://www.seo4india.co.in
2. Title Analysis
3. Description Analysis
4. Content Analysis
5. Robot.txt Analysis
6. Website Speed Analysis
7. Alt Tags Analysis
8. Links with Similar keywords analysis
9. Backlinks Analysis
10. Index Pages Analysis
11. Active content Analysis
12. Similar pages Analysis
13. Competetors Websites Analysis
14. Visitor's behaviour analysis
15. Result and referrals analysis
Result Analysis
After execution all our efforts, we will analyse result.
In results analysis some factors are important
1. Algorithm of search engines.
2. What is our position?
3. who is our competitor?
4. Content of our website.
5. Keyword density.
6. Meta tags and backlinks.
7. Java Script & Flash .
8. Browsing Time optimization
9. Image and Anchor Text Optimization.
10. Links Strategy and linked websites analysis.
http://www.seo4india.co.in
Tuesday, August 7, 2007
15 types of links and how to get them
15 types of links and how to get them
Authority Links
How to get them: Google search, Google and Yahoo directory http://directory.google.com/ , Arelis,
what to look for: Sites that rank for top level keywords, Notability, alexa rank and age of domain name
Examples: motortrend.com, lunarpages.com,
Notes: Most likely you will be able to purchase links from these sites or you can utilize linkbait, or content bait to get them to link back to you. Authority links are an absolutly must have in order to build a websites trust rank!
Directory Links
How to get them: Aaron walls has a great list of powerful directories, Strongest directory links
what to look for: You should submit slowly to directories. About 3-5 a month per website. Keep it slow and natural. The best directories will be relevant/related content directories or niche directories.
Examples: www.real-estate-ims-directory.com or site-sift.com, dmoz.org, botw, yahoo directory etc.
Notes: Directory links are not as strong as some SEO’s might think. Keep these to a minimum and stick with relevant one way links.
Reciprocal Links
How to get them: Probably one of the easiest to get but not the most effective. You can try link metro, link market, webmaster forums and Arelis.
what to look for: Its always hard trying to negotiate a reciprocal link that will be in your favor but the majority of link exchanges will be pretty equal to what you are offering yourself. Make sure the page is cached, indexed and no black hat techniques are being used.
Examples: Link market, link metro.
Notes: Reciprocal links are out dated and old seo technology. They can serve a purpose though. Lets say you just need a few links to start getting your site crawled then reciprocals are great. Maybe you have a black hat campaign then reciprocal links could work well.
SiteWide Links
How to get them: Usually you can purchase these through sites like textlinkbrokers.com or text-link-ads.com. Asking around in forums like digital point and sitepoint are great ways to do this as well.
what to look for: You are going to want to find sites that have a large number of indexed pages with quality content, relevant and have PR.
Notes: Site wide links are not something you want or need a lot of. If a few sites out of hundreds do this for you then you are looking at a good inbound linking structure. To many sitewide links will raise a red flag with google and could penelize you in the serps. Usually having to many inbound links from one IP and domain can hurt you so make sure you do not go over board with these types of links but they absolutly have there place and google does like these in regards to PR.
One way links
How to get them: Contextual advertising, forums,
what to look for: Look for relevant sites that have a low amount of outbound links with decent rankings. Stay away from area’s that say “sponsored links, friends, advertisements”. The higher on the page you are placed the better.
Notes: One way links are going to be one of the more effective ways to gain rankings in the SERP’s. Many quality sites have MORE one way links then any other type of links because of link bait and quality content.
Examples: Blogrolls
3-way Links
How to get them: three-way-links.com, forums, arelis
what to look for: You will always want relevant links with quality content but 3-way links can be considered a little grey hat so be careful on how many you do. Depending on the type of site you have you may want more or less or none of these.
Examples: site 1 links to site b and site b links to site c
Notes: Considered more of a grey hat technique so use with caution.
4-way links (coined by joe whyte)
How to get them: forums, arelis
what to look for: a new way to fool the search engines but you need enough sites to do this. Its the same idea as a 3 way link but 2 out of the 4 sites are getting a one way and the other to are giving a link. Stay with relevant sites with quality content.
Examples: Site 1 links to site 2 and site 3 links to site 4
Notes: This is a good idea for people who are used to reciprocal linking. If a webmaster has more then one site then they can start building there one way links much more effectively instead of doing reciprocals.
.Edu and .Gov Links
How to get them: Use yahoo query inurl:.edu or .gov search query, Arelis.
what to look for: There are a ton of ways to get these. Look for resource .edu libraries, email students directly who have a webspace through there educational institution and offer them something in return for there webspace or a link on there webspace.
Notes: TLD’s like .edu’s and .gov’s are not neccesarily BETTER then a .com but usually have much more trust rank as they have been around a lot longer and they have quality content which is updated frequently. Basically the trust rank on these sites is very high and will help your sites tremendously.
Radio station, Television, Magazine or Newspaper links
How to get them: Usually contextual advertising.
what to look for: duh look for radio, television, magazine or newspaper links duh! ;-)
Examples: http://www.50states.com/news/, http://dir.yahoo.com/News_and_Media/Radio/ etc
Notes: These are most likely not going to be relevant to your sites content but usually these site have good trust rank, are trafficked heavily and are good resource links for your site.
Press Release Links
How to get them: Search for press release submission services and or sites that allow press releases which are normally your newspaper sites.. HINT HINT.
what to look for: Look for industry leaders and stay away from the mom and pop press release sites.
Examples: PR.com and PRWeb.com are some great press release sites
Notes: Press releases are usually not a GREAT way to get inbound links but can be a good source of traffic and any little bit helps when building a white hat inbound link campaign.
Article Bio Links
How to get them: Creating an article and then syndicating it amoung hundreds of article submission sites.
what to look for: Look for any sites that are article syndication sites.
Examples: Ezine.com, articledashboard.com, etc.
Tools: If you can you might want to pick up a article syndication spammer. I use them and it works pretty well. This is a faster way to submit an article to many sites which is not black hat related unless you go to fast and to many.
Notes: Article syndication has not really improved a large sites rankings dramatically but works pretty well for lower competitive keywords. The more sites that have content pointing back to you or refrencing your site will overall increase how many pages are indexed for a given term. In my experience I have seen rankings for lower competitive terms when doing article syndication. Works great for SEV (search engine vanity).
RSS/Blog syndicated links
How to get them: This is so easy. Start a blog and put some quality content up and most importantly offer RSS, Atom or xml so your reader’s can syndicate your feed.
What to look for: Look for blog directories, blog syndication sites etc
Tools: http://www.sphere.com/, feedburner.com, technorati,
Notes: Highly debated in the industry but syndication can help in many ways in my opinion. From traffic to inbound links and branding. Syndication is syndication in my opinion and from my experience blog syndication works well.
Comments and Profile Links
How to get them: Find related popular blogs and comment on them and provide a link back to your site.
what to look for: popular blogs in your industry that allow tags
Notes: Since most blogs utilize a rel=nofollow tag these are not going to count towrads your seo efforts as mush as you would hope but they still show up in your backlinks and can help increase branding, traffic and could help in crawling, indexing and ranking.
Presell Page Links
How to get them: Presall pages are pretty hard to find. You can do google searches, arelis, forums and webmasters
what to look for: You want to find a reputable site that is a quality relevant site with high PR and traffic.
Notes:If you just contact webmasters and ask to purchase a full page on there site they will give you a price if you provide the content. Usually this is something that can be done with ease but you might have to do some digging. These type’s of links are great for seo as the whole page is going to be content you provide which will be relevant content and inbound links.
Social Media Links
How to get them: Submit to them, search for them, create accounts and pimp them OUUUUT
what to look for: any sites that have to do with people getting together for a common goal
Examples: myspace, tickme.com, digg, stumbleupon
Tools:This is a great opportunity to create spam programs unless you want to go white hat then you can optimize this with tact like me ;-)
Notes:Links on social media do help. Not only is digg submissions actually ranking for results much like wikipedia does not but it also draw’s a ton of traffic to your site. Leverage social media to your favore and you seo efforts will come full circle!
Authority Links
How to get them: Google search, Google and Yahoo directory http://directory.google.com/ , Arelis,
what to look for: Sites that rank for top level keywords, Notability, alexa rank and age of domain name
Examples: motortrend.com, lunarpages.com,
Notes: Most likely you will be able to purchase links from these sites or you can utilize linkbait, or content bait to get them to link back to you. Authority links are an absolutly must have in order to build a websites trust rank!
Directory Links
How to get them: Aaron walls has a great list of powerful directories, Strongest directory links
what to look for: You should submit slowly to directories. About 3-5 a month per website. Keep it slow and natural. The best directories will be relevant/related content directories or niche directories.
Examples: www.real-estate-ims-directory.com or site-sift.com, dmoz.org, botw, yahoo directory etc.
Notes: Directory links are not as strong as some SEO’s might think. Keep these to a minimum and stick with relevant one way links.
Reciprocal Links
How to get them: Probably one of the easiest to get but not the most effective. You can try link metro, link market, webmaster forums and Arelis.
what to look for: Its always hard trying to negotiate a reciprocal link that will be in your favor but the majority of link exchanges will be pretty equal to what you are offering yourself. Make sure the page is cached, indexed and no black hat techniques are being used.
Examples: Link market, link metro.
Notes: Reciprocal links are out dated and old seo technology. They can serve a purpose though. Lets say you just need a few links to start getting your site crawled then reciprocals are great. Maybe you have a black hat campaign then reciprocal links could work well.
SiteWide Links
How to get them: Usually you can purchase these through sites like textlinkbrokers.com or text-link-ads.com. Asking around in forums like digital point and sitepoint are great ways to do this as well.
what to look for: You are going to want to find sites that have a large number of indexed pages with quality content, relevant and have PR.
Notes: Site wide links are not something you want or need a lot of. If a few sites out of hundreds do this for you then you are looking at a good inbound linking structure. To many sitewide links will raise a red flag with google and could penelize you in the serps. Usually having to many inbound links from one IP and domain can hurt you so make sure you do not go over board with these types of links but they absolutly have there place and google does like these in regards to PR.
One way links
How to get them: Contextual advertising, forums,
what to look for: Look for relevant sites that have a low amount of outbound links with decent rankings. Stay away from area’s that say “sponsored links, friends, advertisements”. The higher on the page you are placed the better.
Notes: One way links are going to be one of the more effective ways to gain rankings in the SERP’s. Many quality sites have MORE one way links then any other type of links because of link bait and quality content.
Examples: Blogrolls
3-way Links
How to get them: three-way-links.com, forums, arelis
what to look for: You will always want relevant links with quality content but 3-way links can be considered a little grey hat so be careful on how many you do. Depending on the type of site you have you may want more or less or none of these.
Examples: site 1 links to site b and site b links to site c
Notes: Considered more of a grey hat technique so use with caution.
4-way links (coined by joe whyte)
How to get them: forums, arelis
what to look for: a new way to fool the search engines but you need enough sites to do this. Its the same idea as a 3 way link but 2 out of the 4 sites are getting a one way and the other to are giving a link. Stay with relevant sites with quality content.
Examples: Site 1 links to site 2 and site 3 links to site 4
Notes: This is a good idea for people who are used to reciprocal linking. If a webmaster has more then one site then they can start building there one way links much more effectively instead of doing reciprocals.
.Edu and .Gov Links
How to get them: Use yahoo query inurl:.edu or .gov search query, Arelis.
what to look for: There are a ton of ways to get these. Look for resource .edu libraries, email students directly who have a webspace through there educational institution and offer them something in return for there webspace or a link on there webspace.
Notes: TLD’s like .edu’s and .gov’s are not neccesarily BETTER then a .com but usually have much more trust rank as they have been around a lot longer and they have quality content which is updated frequently. Basically the trust rank on these sites is very high and will help your sites tremendously.
Radio station, Television, Magazine or Newspaper links
How to get them: Usually contextual advertising.
what to look for: duh look for radio, television, magazine or newspaper links duh! ;-)
Examples: http://www.50states.com/news/, http://dir.yahoo.com/News_and_Media/Radio/ etc
Notes: These are most likely not going to be relevant to your sites content but usually these site have good trust rank, are trafficked heavily and are good resource links for your site.
Press Release Links
How to get them: Search for press release submission services and or sites that allow press releases which are normally your newspaper sites.. HINT HINT.
what to look for: Look for industry leaders and stay away from the mom and pop press release sites.
Examples: PR.com and PRWeb.com are some great press release sites
Notes: Press releases are usually not a GREAT way to get inbound links but can be a good source of traffic and any little bit helps when building a white hat inbound link campaign.
Article Bio Links
How to get them: Creating an article and then syndicating it amoung hundreds of article submission sites.
what to look for: Look for any sites that are article syndication sites.
Examples: Ezine.com, articledashboard.com, etc.
Tools: If you can you might want to pick up a article syndication spammer. I use them and it works pretty well. This is a faster way to submit an article to many sites which is not black hat related unless you go to fast and to many.
Notes: Article syndication has not really improved a large sites rankings dramatically but works pretty well for lower competitive keywords. The more sites that have content pointing back to you or refrencing your site will overall increase how many pages are indexed for a given term. In my experience I have seen rankings for lower competitive terms when doing article syndication. Works great for SEV (search engine vanity).
RSS/Blog syndicated links
How to get them: This is so easy. Start a blog and put some quality content up and most importantly offer RSS, Atom or xml so your reader’s can syndicate your feed.
What to look for: Look for blog directories, blog syndication sites etc
Tools: http://www.sphere.com/, feedburner.com, technorati,
Notes: Highly debated in the industry but syndication can help in many ways in my opinion. From traffic to inbound links and branding. Syndication is syndication in my opinion and from my experience blog syndication works well.
Comments and Profile Links
How to get them: Find related popular blogs and comment on them and provide a link back to your site.
what to look for: popular blogs in your industry that allow tags
Notes: Since most blogs utilize a rel=nofollow tag these are not going to count towrads your seo efforts as mush as you would hope but they still show up in your backlinks and can help increase branding, traffic and could help in crawling, indexing and ranking.
Presell Page Links
How to get them: Presall pages are pretty hard to find. You can do google searches, arelis, forums and webmasters
what to look for: You want to find a reputable site that is a quality relevant site with high PR and traffic.
Notes:If you just contact webmasters and ask to purchase a full page on there site they will give you a price if you provide the content. Usually this is something that can be done with ease but you might have to do some digging. These type’s of links are great for seo as the whole page is going to be content you provide which will be relevant content and inbound links.
Social Media Links
How to get them: Submit to them, search for them, create accounts and pimp them OUUUUT
what to look for: any sites that have to do with people getting together for a common goal
Examples: myspace, tickme.com, digg, stumbleupon
Tools:This is a great opportunity to create spam programs unless you want to go white hat then you can optimize this with tact like me ;-)
Notes:Links on social media do help. Not only is digg submissions actually ranking for results much like wikipedia does not but it also draw’s a ton of traffic to your site. Leverage social media to your favore and you seo efforts will come full circle!
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