15 types of links and how to get them

15 types of links and how to get them

Authority Links
How to get them: Google search, Google and Yahoo directory http://directory.google.com/ , Arelis,
what to look for: Sites that rank for top level keywords, Notability, alexa rank and age of domain name
Examples: motortrend.com, lunarpages.com,
Notes: Most likely you will be able to purchase links from these sites or you can utilize linkbait, or content bait to get them to link back to you. Authority links are an absolutly must have in order to build a websites trust rank!

Directory Links
How to get them: Aaron walls has a great list of powerful directories, Strongest directory links
what to look for: You should submit slowly to directories. About 3-5 a month per website. Keep it slow and natural. The best directories will be relevant/related content directories or niche directories.
Examples: www.real-estate-ims-directory.com or site-sift.com, dmoz.org, botw, yahoo directory etc.
Notes: Directory links are not as strong as some SEO’s might think. Keep these to a minimum and stick with relevant one way links.

Reciprocal Links
How to get them: Probably one of the easiest to get but not the most effective. You can try link metro, link market, webmaster forums and Arelis.
what to look for: Its always hard trying to negotiate a reciprocal link that will be in your favor but the majority of link exchanges will be pretty equal to what you are offering yourself. Make sure the page is cached, indexed and no black hat techniques are being used.
Examples: Link market, link metro.
Notes: Reciprocal links are out dated and old seo technology. They can serve a purpose though. Lets say you just need a few links to start getting your site crawled then reciprocals are great. Maybe you have a black hat campaign then reciprocal links could work well.

SiteWide Links
How to get them: Usually you can purchase these through sites like textlinkbrokers.com or text-link-ads.com. Asking around in forums like digital point and sitepoint are great ways to do this as well.
what to look for: You are going to want to find sites that have a large number of indexed pages with quality content, relevant and have PR.
Notes: Site wide links are not something you want or need a lot of. If a few sites out of hundreds do this for you then you are looking at a good inbound linking structure. To many sitewide links will raise a red flag with google and could penelize you in the serps. Usually having to many inbound links from one IP and domain can hurt you so make sure you do not go over board with these types of links but they absolutly have there place and google does like these in regards to PR.

One way links
How to get them: Contextual advertising, forums,
what to look for: Look for relevant sites that have a low amount of outbound links with decent rankings. Stay away from area’s that say “sponsored links, friends, advertisements”. The higher on the page you are placed the better.
Notes: One way links are going to be one of the more effective ways to gain rankings in the SERP’s. Many quality sites have MORE one way links then any other type of links because of link bait and quality content.
Examples: Blogrolls

3-way Links
How to get them: three-way-links.com, forums, arelis
what to look for: You will always want relevant links with quality content but 3-way links can be considered a little grey hat so be careful on how many you do. Depending on the type of site you have you may want more or less or none of these.
Examples: site 1 links to site b and site b links to site c
Notes: Considered more of a grey hat technique so use with caution.

4-way links (coined by joe whyte)
How to get them: forums, arelis
what to look for: a new way to fool the search engines but you need enough sites to do this. Its the same idea as a 3 way link but 2 out of the 4 sites are getting a one way and the other to are giving a link. Stay with relevant sites with quality content.
Examples: Site 1 links to site 2 and site 3 links to site 4
Notes: This is a good idea for people who are used to reciprocal linking. If a webmaster has more then one site then they can start building there one way links much more effectively instead of doing reciprocals.

.Edu and .Gov Links
How to get them: Use yahoo query inurl:.edu or .gov search query, Arelis.
what to look for: There are a ton of ways to get these. Look for resource .edu libraries, email students directly who have a webspace through there educational institution and offer them something in return for there webspace or a link on there webspace.
Notes: TLD’s like .edu’s and .gov’s are not neccesarily BETTER then a .com but usually have much more trust rank as they have been around a lot longer and they have quality content which is updated frequently. Basically the trust rank on these sites is very high and will help your sites tremendously.

Radio station, Television, Magazine or Newspaper links
How to get them: Usually contextual advertising.
what to look for: duh look for radio, television, magazine or newspaper links duh! ;-)
Examples: http://www.50states.com/news/, http://dir.yahoo.com/News_and_Media/Radio/ etc
Notes: These are most likely not going to be relevant to your sites content but usually these site have good trust rank, are trafficked heavily and are good resource links for your site.

Press Release Links
How to get them: Search for press release submission services and or sites that allow press releases which are normally your newspaper sites.. HINT HINT.
what to look for: Look for industry leaders and stay away from the mom and pop press release sites.
Examples: PR.com and PRWeb.com are some great press release sites
Notes: Press releases are usually not a GREAT way to get inbound links but can be a good source of traffic and any little bit helps when building a white hat inbound link campaign.

Article Bio Links
How to get them: Creating an article and then syndicating it amoung hundreds of article submission sites.
what to look for: Look for any sites that are article syndication sites.
Examples: Ezine.com, articledashboard.com, etc.
Tools: If you can you might want to pick up a article syndication spammer. I use them and it works pretty well. This is a faster way to submit an article to many sites which is not black hat related unless you go to fast and to many.
Notes: Article syndication has not really improved a large sites rankings dramatically but works pretty well for lower competitive keywords. The more sites that have content pointing back to you or refrencing your site will overall increase how many pages are indexed for a given term. In my experience I have seen rankings for lower competitive terms when doing article syndication. Works great for SEV (search engine vanity).

RSS/Blog syndicated links
How to get them: This is so easy. Start a blog and put some quality content up and most importantly offer RSS, Atom or xml so your reader’s can syndicate your feed.
What to look for: Look for blog directories, blog syndication sites etc
Tools: http://www.sphere.com/, feedburner.com, technorati,
Notes: Highly debated in the industry but syndication can help in many ways in my opinion. From traffic to inbound links and branding. Syndication is syndication in my opinion and from my experience blog syndication works well.

Comments and Profile Links
How to get them: Find related popular blogs and comment on them and provide a link back to your site.
what to look for: popular blogs in your industry that allow tags
Notes: Since most blogs utilize a rel=nofollow tag these are not going to count towrads your seo efforts as mush as you would hope but they still show up in your backlinks and can help increase branding, traffic and could help in crawling, indexing and ranking.

Presell Page Links
How to get them: Presall pages are pretty hard to find. You can do google searches, arelis, forums and webmasters
what to look for: You want to find a reputable site that is a quality relevant site with high PR and traffic.
Notes:If you just contact webmasters and ask to purchase a full page on there site they will give you a price if you provide the content. Usually this is something that can be done with ease but you might have to do some digging. These type’s of links are great for seo as the whole page is going to be content you provide which will be relevant content and inbound links.

Social Media Links
How to get them: Submit to them, search for them, create accounts and pimp them OUUUUT
what to look for: any sites that have to do with people getting together for a common goal
Examples: myspace, tickme.com, digg, stumbleupon
Tools:This is a great opportunity to create spam programs unless you want to go white hat then you can optimize this with tact like me ;-)
Notes:Links on social media do help. Not only is digg submissions actually ranking for results much like wikipedia does not but it also draw’s a ton of traffic to your site. Leverage social media to your favore and you seo efforts will come full circle!